The basics of marketing your website

The basics of marketing your website:


The first thing to keep in mind is that the world wide web is huge, and growing everyday. Last report was that it was growing by 7 million pages a day. With that said you should realize that your new website is just one of many that are seeking to be found on the web. How should you market your website?



One route is to pay to pay a professional search engine optimizer (SEO) a few hundred dollars a month to continually "optimize" your site. They do this by creating their own pages filled with keywords, but written in a prose format, that link both to your site and to other similar sites that happen to be clients of theirs. The reputable ones generally have success, but you usually pay continuously to keep your ranking high.



A less expensive route, but one that requires your time, is to build a website that has value, with information that both a search engine and your visitor will seek. Rather than spending your energy trying to trick the search engine by hiding keywords in the background, or stuffing your meta tags with keywords that are popular search engines words, but have nothing to do with your site, you should create pages full of interesting text, and keep it fresh by updating it frequently. Within that text you can put keywords that search engines will find and site visitors will find helpful. Once you've published this website, give the search engines a chance to find it. This may take months, so be patient.